A little about me.

Ten years of turning raw data into real revenue.

With ten years of experience, I have identified trends, improved processes, and optimized profit on marketing and pricing teams for multi-billion dollar companies and small businesses alike.

While serving on various teams, I recognized some of the pain points of traditional organizational silos and realized the value of assessing business problems holistically. With this revelation, I decided to provide creative marketing strategies, state-of-the-art implementation, and scientific optimization to ensure my clients get the value they deserve from their data.

I've built pricing algorithms that filled nurse shifts in real time, marketing dashboards that redirected ad spend to the right zip codes, AI pipelines that automated hours of clinical document review, and attribution models that finally made sense of messy GA4 data. Every engagement starts with honest diagnosis — not a sales deck.