Portfolio

Spearheaded a dynamic pay-rate system to increase nurse shift fill rate at long-term care facilities. An XGBoost model predicted shift demand and automatically boosted pay rates for unfilled openings — reducing last-minute vacancy and increasing revenue per fulfilled shift.

Built a Looker Studio dashboard helping a healthcare staffing client identify which zip codes would yield the highest Facebook ad ROI. Interactive maps ranked cities by excess demand (unfilled shifts vs. active practitioners), with exportable audience lists for direct ad targeting.

Built an AI-assisted campaign manager to solve inflated 'direct traffic' in GA4 caused by missing UTM tags. Includes a marketing planner with LLM-generated UTM suggestions, automated GA4 data pipeline, and a time-decay attribution model bridging Market Mix Modeling and multi-touch attribution.

Automated pipeline that ingests consistently formatted clinical PDFs, detects incident-related keywords, and generates concise summaries using LLMs. Deployed at several hospitals to streamline government subsidy reporting, reducing manual review time significantly.